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RICHARD EDEN: Harry and Meghan’s shameless new website only serves to undermine King Charles. They are determined to become a rival Royal Family…

Harry and Meghan’s rebranded website is a shameless attempt to establish themselves as a rival royal family across the Atlantic.

That’s the view of Richard Eden, writing in the latest edition of his Palace Confidential newsletter.


According to Eden, who edits the Daily Mail’s social diary, the new-look website, Sussex.com, is an ‘audacious’ move which will only serve to undermine King Charles and his heir, Harry’s brother, the Prince of Wales.

‘The California-based couple have rebranded their website to make it more regal and even started taking advantage of their old  “Sussex Royal” title – something they told the late Queen they would not do,’ writes Eden.

A coat of arms belonging to Meghan, the Duchess of Sussex, which appears on the revamped website

A coat of arms belonging to Meghan, the Duchess of Sussex, which appears on the revamped website

Harry and  have rebranded their website to make it more regal and, according to Richard Eden, have started taking advantage of the old Sussex Royal name

Harry and  have rebranded their website to make it more regal and, according to Richard Eden, have started taking advantage of the old Sussex Royal name 


The Sussexes made a surprise trip to Jamaica at the world premiere of Bob Marley: One Love on Tuesday in January

The Sussexes made a surprise trip to Jamaica at the world premiere of Bob Marley: One Love on Tuesday in January

‘Instead of using their Archewell brand, Prince Harry and Meghan have relaunched their website as Sussex.com.

‘Provocatively, they have started using Sussexroyal.com to direct traffic to their fancy new website.’

Previously, he explains, the website promoted Archewell, the name of their charitable foundation and of their TV and film production company.


Now, it is focused on ‘The Office of Prince Harry & Meghan, the Duke & Duchess of Sussex’.

‘Their titles are displayed below Meghan’s coat of arms. They even use the titles of their children, Prince Archie and Princess Lilibet, in the biographical section.

‘By coincidence, I’m sure, the Duke and Duchess of Sussex have chosen this moment, when King Charles is being treated for an unnamed form of cancer, to do something they never would have dared do while Queen Elizabeth was still alive.

‘This audacious move has confirmed my long-held suspicions that Harry and Meghan are determined to portray themselves as a rival royal family, undermining the King and his heir, the Prince of Wales.


‘The fact they have chosen to act when the King is being treated for a serious illness and the Princess of Wales is recovering from a major operation illustrates their lack of shame.

Part of Meghan's biography on the new-look website

Part of Meghan’s biography on the new-look website 

Details from Prince Harry's web biography - which is shorter than his wife's

Details from Prince Harry’s web biography – which is shorter than his wife’s

King Charles at Sandringham after spending three nights in hospital

King Charles at Sandringham after spending three nights in hospital 


A still from the Sussexes' bombshell Netflix documentary which gave an inside look into their lives

A still from the Sussexes’ bombshell Netflix documentary which gave an inside look into their lives

‘In times gone by, an embittered, ambitious Prince would seize the opportunity of rumours of a monarch being in poor health and withdrawn from public duties to try and seize the Crown for himself,’ writes Eden.

‘Nowadays, it seems, they rebel in virtual form.’

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