Adidas has an issue.
Beyoncé and the sportswear producer have reportedly mutually parted methods, in accordance with the Hollywood Reporter.
Page Six has reached out to reps for Beyoncé and Adidas however didn’t instantly hear again.
News of the alleged break up comes almost two months after the “Renaissance” singer’s Ivy Park clothes line gross sales plummeted 50 %, bringing in simply $40 million in 2022 in comparison with $93 million in 2021.
At the time, the Wall Street Journal reported that Beyoncé’s line was projected to herald effectively over $250 million in gross sales final 12 months.
However, “in 5 of the final six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, including that the clothes and sneaker line was “shedding cash for Adidas.”
Beyoncé, 41, initially launched Ivy Park with Topshop in 2016. However, in 2018, the singer acquired 100% of the model from British billionaire Philip Green’s firm after he confronted allegations of sexual harassment, bullying and racism.
The following 12 months, the “Drunk in Love” singer teamed up with Adidas to launch an inclusive unisex line that catered to each women and men.
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“This new line is enjoyable and lends itself to creativity, the last word energy,” the 32-time Grammy winner instructed Elle journal in January 2020. “I centered on designing a unisex assortment of footwear and attire as a result of I noticed so many males in IVY PARK. The manner they’ve embraced the model is an surprising present.
“I respect the fantastic thing about gender-neutral clothes and breaking the so-called vogue guidelines.”
The line featured a number of kinds for adults and youngsters, together with leggings, hoodies, clothes, socks, sports activities bras and sneakers in sizes starting from XXXS to XXXXL.
Beyoncé unveiled her newest Ivy Park drop — dubbed Park Trail — again in January. The assortment featured brilliant orange, blue and camouflage items for youths, women and men. The singer additionally tapped rapper Ice Spice to seem within the line’s marketing campaign.
And whereas her partnership with Adidas could also be over, the “Cuff It” singer is gearing as much as kick off her extremely anticipated “Renaissance World Tour” in May.
After performing abroad, Beyoncé will kick off the North American leg of her trek on July 8 in Toronto.
She can even hit a number of US cities, together with Chicago, New York City, Boston, Atlanta, Miami, Las Vegas, Los Angeles, Houston and New Orleans.
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