The Controversy Surrounding The Kennedy Family Super Bowl Commercial, Explained

Robert F. Kennedy Jr. has a complicated relationship with some of his family members, particularly since he started running for office, which may have prompted the apology. We were certainly able to see some of their displeasure with it. Another of John F. Kennedy’s nephews, Bobby Shriver, posted on X after seeing the ad, and he alluded to some of Kennedy Jr.’s controversial anti-vaccine rhetoric as one of the problems that he had with the ad: “My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s [Eunice Kennedy Shriver]. She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes.” Bobby’s brother Mark agreed with him.

Other members of the Kennedy family who have come out against Kennedy Jr.’s candidacy in the past, including his siblings, haven’t yet made a public response to the high-profile commercial, which likely cost the Super PAC at least $7 million. But if Bobby and Mark’s responses are any indication, we’re pretty sure they’re not happy.

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