The Kardashian-Jenner Businesses, Ranked From Most Lucrative To Least

Highlights

• Kim Kardashian’s SKIMS is worth $500M, surpassing other Kardashian-Jenner businesses.
• Kylie Cosmetics yields $371M in revenue, making it one of the wealthiest celebrity beauty brands.
• Kourtney’s POOSH website brings in $3M annually, emphasizing wellness over beauty, amid others.

The world was first introduced to the Kardashian-Jenner family when they appeared on the E! Network’s reality show Keeping Up With The Kardashians. Since then, the family has built a massive media and business empire. From Kris Jenne at the top to the youngest member of the family Kylie Jenner, the Kardashian-Jenner clan has launched a number of massively successful businesses and have built them up from nearly nothing. Some Kardashian-Jenner companies have been surprisingly successful, earning the reality TV family millions, while a few others failed shortly after their launch.

When going into business, the Kardashian-Jenner clan aren’t afraid to try new things and have ventured into industries like cosmetics, beverages, cleaning products and, of course, clothing. From Rob Kardashian’s Arthur George, Kendall+Kylie, Kim Kardashian’s Hollywood game to Kylie Cosmetics, SKIMS, Kendall Jenner’s 818 Tequila, Kourtney Kardashian’s POOSH, and Khloe Kardashian’s Good American brand, the family has a talent for entrepreneurship.

Here are the Kardashian-Jenner businesses ranked from the most lucrative to the least.

Updated March 2024:Kim Kardashian launched SKKN by Kim Makeup in January 2024. Estimates are that the makeup category is expanding by 6% in 2024. As such, her move to launch makeup is one that should increase SKKN revenue.

Additionally, Kylie Jenner’s clothing line, Khy debuted at the end of 2023. Figures have yet to be released regarding the revenue. But considering that upon launch Khy sold $1 million in merchandise, the revenue should be impressive.

11 Kim Kardashian’s SKIMS Company Is The Most Lucrative Kardashian-Jenner Business

Estimated Annual Revenue: $500 million

According to Skims.coms

Kim Kardashian co-founded her shape wear line, SKIMS in 2019 with the help of Emma Grede and her husband Jens Grede. The company’s products began with women’s wear and has recently expanded to include men’s underwear, among other clothing items.

In 2022, Kim’s company was valued at $3.2 billion, but after a 2023 funding round, it was being valued at $4 billion according to The New York Times. As of February 2024, the company still has a valuation of $3.2 billion.

The company also earned $500 million in revenue, which is expected to increase in 2023. A large part of Kim Kardashian’s $1.4 billion net worth comes from her shape-wear line, making it the most lucrative Kardashian-Jenner business.

10 Kylie Jenner’s Kylie Cosmetics

Estimated Annual Revenue: $371 million

According to Kyliecosmetics.com

By 2014, Kylie Jenner had amassed a significant following of her own on social media away from her sisters and their Kardashian brand, which allowed her to launch her line of lip products named Kylie Cosmetics. The youngest of the Kardashian-Jenner clan released a range of lip kits that, during the first years, were known to sell out in minutes. In 2019, she sold a 51% stake in her cosmetics to Coty Inc. for $600 million and took home $340 million after taxes, as per Forbes.

According to Cosmetify, Kylie Cosmetics was ranked third as one of the richest celebrity beauty brands in 2023, with a revenue of $371 million. Rihanna’s Fenty took the top spot, and Priyanka Chopra’s hair brand, Anomaly Hair Care, is second as the richest celebrity beauty brand with $530 million revenue. Jenner’s cosmetics brand is undeniably one of the wealthiest businesses owned by a member of the Kardashian-Jenner family.

Kylie Cosmetics has had a decline in sales over the past several years. As such, when the latest numbers come out regarding the company’s revenue, it is likely to have gone down from 2023.

9 Khloe Kardashian’s Good American Brand

Estimated Annual Revenue: $200 million

According to Goodamerican.com

Khloe Kardashian joined her successful sisters when she started her denim business, Good American, in 2016. She co-founded the brand with Emma Grede, and in just a few years, it has grown to rival big brands in revenue. It started out selling denim outfits before branching out to shoes, swimwear, shape wear and other products.

Good American, which offers a range of sizes for their customers from 00-24, opened its first store in Los Angeles, so everyone could shop their clothes in person. Khloe’s company made more than $200 million in revenue in 2022, a 30% increase from the previous year. It is estimated to be worth over $12 million.

8 Kylie Jenner’s Skin Care Line, Kylie Skin

Estimated Annual Revenue: $138.5 Million

According to Kyliecosmetics.com

Aside from Kylie Cosmetics, the mother of two also has a skincare line, Kylie Skin. According to Net Worth Spot, the line is worth $16 million, bringing in an estimated $3 million annually. The brand offers many products, including Face masks, eye creams, serums, toners and moisturizers. The brand brings in an estimated annual revenue of $138.5 million.

7 Kim Kardashian’s Unique Skin Care Line, SKKN By Kim

Estimated Annual Revenue: $100 million

According to Skknbykim.com

Kim Kardashian has mastered the art of growing a successful business in a short period. The Keeping Up With The Kardashians star launched her beauty brand, KKW Beauty, in 2017 along with KKW Fragrances. In 2020, Coty Inc. announced they had bought a 20% stake in the company for $200 million. The beauty giant valued KKW Beauty at $1 billion.

Kim Kardashian shut down KKW Beauty in 2021 to launch a luxury skincare line, SKKN By Kim the next year. SKKN By Kim offers a box of her skin care products that retail for $673.

There are reports Kim Kardashian is planning to buy back the 20% stake she sold to Coty Inc. She reportedly wants to get back the stake to expand the brand’s beauty categories. The skincare line brings in an estimated $100 million yearly.

6 Kris Jenner Manages Her Wealthy Children’s Careers Through Jenner Communications

Company Net Worth: $190 Million

Jenner Communications is another very lucrative Kardashian-Jenner company owned by Kris Jenner. The production company is based in Los Angeles and manages everything about the careers of all her six children. This includes sourcing lucrative deals, reviewing contracts and managing the numerous Kardashian brands.

As manager to Kim, Kylie, Kourtney, Rob, Kendall, and Khloe, Jenner gets a 10% cut from all their brand deals, whether big or small. Jenner Communications is worth $190 million and will keep making more as the Kardashian-Jenner clan grow their empires.

5 Kendall Jenner’s Tequila Brand, 818 Tequila

Estimated Annual Revenue: $23 million

According to Drink818.com

Supermodel Kendall Jenner launched her tequila brand 818 in May 2021. In the first seven months, they reportedly sold 136,000 cases, equivalent to 1.5 million bottles. Jenner’s business is doing well, bringing in more than $1 million in revenue.

In 2021, 818 Tequila reportedly earned $1,433,013; in 2022, their revenue more than doubled to $6,865,452. The brand is projected to make even more money as it was ranked fifth in 2022 among all Tequilas by dollar sales sold through ReserveBar.

As for 2023, it was estimated that Jenner had a revenue of $23 million for 818. It appears that revenue will only continue to climb for 2024 as well.

4 Kourtney Kardashian’s Wellness Website, POOSH

Estimated Annual Revenue: $3 million

According to Poosh.com

Kourtney Kardashian decided to take a different route when her sisters ventured into the beauty and cosmetic industry. Travis Barker’s wife launched her wellness website, POOSH in 2019 to educate and motivate people on how to live a modern lifestyle.

With the site, Kourtney shares the best lifestyle experiences with her fans. The site is reportedly worth $15 million and brings in $3 million in revenue every year, according to Net Worth Spot.

3 Kris Jenner’s Cleaning Business, Safely

Ownership: 7%

According to Getsafely.com

In 2021, Kris Jenner co-founded her cleaning brand, Safely, alongside Good American CEO Emma Grede. Safely has been largely successful since its launch. Their cleaning products can be found on their website, but they partnered with Walmart to get them closer to every American consumer wanting to try them in their home.

According to Kris, Safely is available across 6,000 stores, translating to significant revenue for the young company.

2 Robert Kardashian’s Sock Line, Arthur George

Estimated Annual Revenue: $933K

According to Shoparthurgeorge.com

Robert Kardashian Jr. has one of the least lucrative businesses in the Kardashian-Jenner family since he quit social media. Rob began the sock company in 2012 and released several designs for men and women. However, Rob had trouble running the company and soon found himself $300k in debt and needed Kris Jenner to bail him out.

According to court documents obtained by The Blast, Kris Jenner bought half of the company from her son. The Arthur George sock line’s Instagram hasn’t posted since 2020, but the website is still running. The brand has an estimated revenue of $933 thousand, as per Datanyze.

1 The Kardashians’ First Lucrative Business Was Their DASH Boutiques

Estimated Annual Revenue Before 2018: $12 million

The first business the Kardashians began as a family was their DASH Stores. Khloe, Kim, and Kourtney Kardashian opened the store in 2006. It was often featured in Keeping Up With The Kardashians and holds many memories for the family. The stores did so well that the Kardashians expanded to cities like Miami and New York, where they also filmed spin-offs like Kim and Kourtney Take Miami.

Sources told TMZ in 2010 that the New York DASH store was bringing in $50,000 in sales daily since it opened. According to Growjo, the boutique’s annual revenue was $12.1 million, but despite its success, Kim announced their closure in 2018. The Kardashians star explained her and her sisters’ lives had gotten so with their young families and other side hustles that they didn’t have time to focus on the stores.

The business has not been worth much since its closure, but it was the family’s first lucrative endeavor and taught them much about running the billion-dollar businesses they own today.

Source: NewsFinale