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Mikayla Nogueira and her husband, Cody Hawken, tied the knot on July 1, 2023. Hawken was a staple in her videos, so fans had front-row seats to their romance. The fiancée posted about the search for the perfect dress, the perfect hair, and the perfect lipstick and lip pencil combination. She found the first two and created the last. The week of her wedding, Nogueira announced her collaboration with the popular affordable makeup brand, e.l.f. Cosmetics, to make her perfect lipstick and lip pencil kit, The Marriage Material Lip Duo. The kit went live just before her wedding day and sold out within minutes.
Nogueira faced much criticism from fans for combining a brand collab with her special day, and it only intensified after details about her wedding were posted. e.l.f. was all over the venue. There was a kissing booth with their logo on it, an e.l.f. gifting booth, and e.l.f. gift bags with her lip duo inside. The gift bags included products from other makeup brands, which made the sponsorship rumors grow.
When she returned to TikTok after her honeymoon, the newlywed denied all sponsorship claims. She explained she was overjoyed by their collaboration and wanted to celebrate. As for the kissing booth, she claimed she asked e.l.f. if she could put their logo on it, even though the booth wasn’t sponsored by them. People called that out as strange, but maybe she’s just an ecstatic fan.
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Source: NewsFinale
