In 2016, Alicia Keys stopped wearing makeup altogether and began to show off her real skin for what it is — freckles, perceived blemishes, and all. In a world where the norm is for celebrities to wear layers of lipstick, foundation, and creams, the “If I Ain’t Got You” singer told the industry a big “no thanks” and decided to stand out from the crowd. Speaking with Glamour UK, Keys revealed that she was at one point “addicted” to wearing cosmetics because of the constant pressure she felt from her line of work. “[A]s I got into the music world, it was what you did every day to do your television, or to do your shoot,” she explained. “So, I did it because I thought that’s what you’re supposed to do.” After kicking her makeup habit to the side, Keys also famously embraced a stellar skincare routine to accentuate her new lifestyle.
Keys’ genuineness even inspired the #NoMakeup movement among her social media followers. However, the movement was short-lived. Imagine everyone’s surprise when Keys, an advocate for going makeup-free, suddenly began showing up to events wearing makeup again. Even more shocking, the musician even collaborated with cosmetic brand e.l.f to create a makeup line, too. Keys Soulcare. Fans were not happy about the backtracking. “Alicia Keys been on about not wearing makeup for years,” one user on X, formerly known as Twitter, pointed out, then added, “so excuse me if I’m skeptical?!”
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