With time ticking to pick the perfect holiday presents, why not look to TikTok for a little shopping inspiration?
After all, the social media platform’s packed with so many product recommendations, even celebrities aren’t immune to a “TikTok made me buy it” moment.
Just ask Olivia Rodrigo — who recently told GQ she was “TikTok influenced into buying” a Stanley tumbler — or Charli D’Amelio, who told us she gifts the skincare fridges she’s “seen so many TikToks” about.
If you’re looking to pick presents straight from the “For You” page this season, too, read on for 22 gift-ready finds that have managed to score both viral fame and celebrity fans.
(Plus, for more early shopping suggestions, don’t forget to check out our guides to the best cozy and luxury gifts.)
Wrap up your holiday shopping with a one-and-done present like Dyson’s viral Airwrap, a multi-use hair tool designed to dry, curl, smooth and hide flyaways.
The hashtag #dysonairwrap has racked up over 5.1 billion views on TikTok, and Kylie Jenner even filmed her own video with the tool. Lindsay Lohan is also a fan, calling it “really nice and easy” in an Allure interview.
“Pretty Little Liars” star Shay Mitchell’s travel brand is anything but a secret. The label rose to viral fame for its stylish packing essentials, simultaneously finding fans in Hailey Bieber and Ariana Madix.
“Every time someone travels, I get a ‘pap shot’ of one of our bags,” Mitchell told us earlier this year. “They’re the real celebs here.”
Looking for a wow-worthy gift? Color Wow’s Dream Coat regularly pops up in TikTok videos and celebrity haircare routines alike. (Global Creative Director Chris Appleton has used the frizz-busting formula on Jennifer Lopez and Kim Kardashian.)
“This anti-frizz spray is a game-changer,” one of over 68,000 Amazon reviewers raved, while another called it “magical.”
Jennifer Lopez and TikTok are on the same page about Coach’s puffy purses. The star — a longtime Coach fan and ambassador — highlighted the style in a People interview prior to Mother’s Day, saying, “all we need is love and a Tabby bag.”
It seems the internet would agree; #coachpillowtabby has 23.5 million views and counting.
Bethenny Frankel gave Dr. Jart face masks her coveted stamp of approval on TikTok and in an interview with Page Six Style in 2022.
Our Place’s viral Always pan has a place in several stars’ kitchens. Famous fans of the versatile kitchen staple — designed to replace 10 traditional pieces of cookware — reportedly include Cameron Diaz, Paris Hilton and Oprah.
Looking for a scent-sational gift? Sol de Janeiro’s sweet-smelling fragrances are a hit with stars like Bethenny Frankel and Alix Earle, the latter of whom spritzed this hair and body spray on in a video.
Belt bags are all the rage online, and Hollywood’s taking note. Kristen Bell, Camila Cabello and Lucy Hale all own this viral lululemon style, which is famous for flying off the shelves.
There’s no masking A-listers’ love for this hydrating lip mask. Kendall Jenner, Brooke Shields and Kate Hudson (to name just a few) all swear by the stuff, while Delilah Belle Hamlin recently told us she doesn’t save hers for sleeping.
“I love this lip mask because you can wear it throughout the day for the perfect moisture and shine but can also use it for what it’s meant for, which is sleeping in it,” she raved. “And the craziest thing is, I’ll wake up and it’s STILL on and shiny, and my lips just feel extra juicy!”
Regardless of the season, Summer Fridays has stars (and TikTok) hooked. The brand’s Lip Butter Balm is a major bestseller, beloved by the likes of Sofia Richie, Molly Sims, Sai de Silva and Iskra Lawrence.
While you might not have $820 to spare for Bottega Venta’s celeb-loved drop earrings, this budget-friendly bling offers a more affordable (but still stylish) alternative.
Squishmallows’ cute, cuddly toys are viral phenomenon — and a favorite of North West’s, as Kim Kardashian once shared an Instagram Story snap of over 40 of them.
When it comes to viral yet practical products, Touchland just might have the golden touch. The #touchland hashtag has over 219 million views, and the brand’s misting hand sanitizers are must-haves for Kesha and Kate Hudson.
TikTok trends might move fast, but snail mucin has certainly kept up. The long-viral skincare ingredient is also beloved by Emily Ratajkowski, as she included this Cosrx product — designed to brighten skin and minimize pores — in a 2020 Instagram Story detailing her skincare routine.
Not every viral buy costs big bucks. This under-$15 Maybelline concealer is a TikTok favorite and was even featured in one of Bethenny Frankel’s famed beauty reviews.
“It’s really good,” she said in a video about the products that’ve earned “very coveted real estate” in her beauty collection.
It’s hard to scroll TikTok or Instagram Reels without spotting Stanley’s ubiquitous tumblers, which Carrie Underwood, Olivia Rodrigo, Adele and Jessica Alba all own. The colorful cups are equipped with double wall insulation for keeping drinks cold or hot for four hours.
Looking for a stocking stuffer to pair with the much-hyped hydrator? Amazon offers plenty of options for cute caps — like this one, which is compatible with Stanley and Simple Modern cups — in addition to attachable bowls like the Snack Ring ($19 $12).
While L.L.Bean’s instantly recognizable tote bag has existed in some form since 1944, it’s seen a recent surge in popularity online. (In part thanks to the vast customization possibilities, which often inspire funny or ironic embroidery choices.)
Fashion icon June Ambrose is also on board with the classic carryall; she previously told Page Six Style, “I love a good canvas garden tote — very utilitarian. It’s like the new Goyard, in a sense.”
While it’s not rare to see Selena Gomez’s beauty brand pop up on social media, this liquid blush just might be its most viral offering to date. It’s also racked over 7,000 largely positive reviews on Sephora, with fans calling it “flawless” and “seriously worth the hype.”
Want to give your loved ones a taste (er, a smell) of luxury? Kathy Hilton told us in 2022 that this TikTok-viral perfume was on her wish list.
“I love it so much, I practically bathe in it,” she raved.
Also among the (literally) coolest TikTok beauty buys? Ice rollers to soothe skin. While Delilah Belle Hamlin shouted the Esarora Ice Roller ($19) in a recent Page Six Style interview, Meredith Marks told us this popular Skinny Confidential option “really helps” and makes a “great gift.”
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