Lana Del Rey is trading her blue jeans for blue lace bodysuits.
The songstress stripped down to her skivvies for a romantic, retro-inspired new Skims campaign, posing in pieces from the brand’s Valentine’s Day Shop.
Shot by Nadia Lee Cohen, the sultry shoot sees Del Rey sporting a lacy teddy while perched in a larger-than-life velvet heart — a moment that was close to her heart in more ways than one.
“I’ve been a big fan of Skims since the beginning, so being featured … is so exciting,” the Coachella headliner said in a press release.
In another shot, she shows off the brand’s Fits Everybody Lace Cami Bodysuit ($64) while sharing the screen with two white cats.
Available starting on Jan. 23, 2024, the Kim Kardashian-helmed brand’s Valentine’s collection ranges from honeymoon-worthy lingerie to playful printed pieces.
“Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun,” Del Rey added. “I hope you love it as much as I do.”
In addition to fresh, heart-printed takes on bestsellers like the Soft Lounge Dress ($80) and Cotton Rib Boxers ($94), there’s even an edible Candy Bra ($34).
The new shoot is hardly the first time Del Rey and Kardashian have connected; in 2014, the star sang at the shapewear mogul’s wedding to ex Kanye West at Versailles.
Fans were buzzing over the recent campaign, which one Instagram commenter even dubbed the “best skims photoshoot ever!”
“First Cardi now Lana del Rey? Oh Kim the business woman that you are!!!” another added of the camapign — which comes on the heels of Cardi B’s Skims shoot last year — while a third declared it “the serve of the century.”
If you heart the styles Del Rey’s wearing, be sure to mark your calendar, as this collection will no doubt fly off the shelves.
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