PR Expert Tells Us King Charles’ Statement Prioritizes Positivity Over Personal Details

Eden Gillott went on to explain to us why she feels King Charles III may have felt compelled to release a statement within a week of the news breaking that he was receiving cancer treatment. “If he were to fall quiet for too long, speculation would swirl more rapidly regarding his health.” The avoidance of speculation was specifically included in the first Buckingham Palace statement as to one of the reasons that they were publicly revealing his diagnosis.

In the thank-you response, Gillott explained that “even though he didn’t share details — positive or negative, this statement is a way of checking in.” That check-in goes a long way to help present the king as not overly worried about his swift return to full health. The first public comments from William, Prince of Wales about King Charles’ cancer also provided hope that the king’s condition wasn’t dire, and this statement seems to help reinforce that.

Despite wanting to avoid speculation, there are still plenty of unanswered questions with the king’s latest statement. There wasn’t any information about what type of cancer he was diagnosed with, what type of treatment he’s undergoing, how the cancer is responding to the treatment, and how he feels physically as the treatment has started. Then again, even a king is allowed some privacy.

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