Skims restocks its Usher-modeled men’s collection following steamy Super Bowl 2024 performance

Skims is ushering in a new collection.

A day after Usher took the stage for the Super Bowl 2024 halftime show, Kim Kardashian’s Skims restocked the styles he modeled in a viral campaign last week.

The drop features three fresh colors of the brand’s boxers, socks and T-shirts — which first launched last fall as Skims’ first-ever men’s styles.

Usher modeled both the Cotton 5-Inch Boxer Brief ($18) and 3-Inch Boxer Brief ($18) in the shoot, pairing the underthings with over $200,000 of Jacquie Aiche jewels.

And while he went sans shirt for several steamy shots, the R&B superstar also slipped on the brand’s Stretch Men’s T-Shirt ($38).

Usher in a T-shirt and underwear
The star modeled several of the new colors. SKIMS

A 3-pack of men's boxers

Skims Men’s Boxer Briefs 3-Pack

A red T-shirt

Skims Stretch Men’s T-Shirt

A limited-edition digital version of the singer’s new album, “Coming Home” — with new cover art and the bonus song “Naked” — dropped on Skims’ site on Monday, along with the fresh styles.

“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” the “Confessions” hitmaker said in a press release, per People.

Kardashian also helped Usher publicly announce his halftime show performance back in September, when she co-starred with him in an Apple Music video.

Usher in underwear
The Usher photoshoot marks Skims’ second-ever men’s campaign. SKIMS

An olive green pair of boxers

Skims 5-Inch Boxer Brief

Skims is known for its starry shoots, as previous campaigns have featured everyone from Ice Spice to Cardi B to Kim Cattrall.

But if history is any indication, it’s only a matter of time before the latest launch flies off the shelves; if anything catches your eye, don’t drop the ball on this post-Super Bowl drop.

Read More: World News | Entertainment News | Celeb News


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