Skims is ushering in a new collection.
A day after Usher took the stage for the Super Bowl 2024 halftime show, Kim Kardashian’s Skims restocked the styles he modeled in a viral campaign last week.
The drop features three fresh colors of the brand’s boxers, socks and T-shirts — which first launched last fall as Skims’ first-ever men’s styles.
Usher modeled both the Cotton 5-Inch Boxer Brief ($18) and 3-Inch Boxer Brief ($18) in the shoot, pairing the underthings with over $200,000 of Jacquie Aiche jewels.
And while he went sans shirt for several steamy shots, the R&B superstar also slipped on the brand’s Stretch Men’s T-Shirt ($38).
Skims Men’s Boxer Briefs 3-Pack
A limited-edition digital version of the singer’s new album, “Coming Home” — with new cover art and the bonus song “Naked” — dropped on Skims’ site on Monday, along with the fresh styles.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” the “Confessions” hitmaker said in a press release, per People.
Kardashian also helped Usher publicly announce his halftime show performance back in September, when she co-starred with him in an Apple Music video.
Skims is known for its starry shoots, as previous campaigns have featured everyone from Ice Spice to Cardi B to Kim Cattrall.
But if history is any indication, it’s only a matter of time before the latest launch flies off the shelves; if anything catches your eye, don’t drop the ball on this post-Super Bowl drop.
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