The dislike of Jennifer Coolidge’s Old Navy holiday ad was so pervasive that it resulted in a viral TikTok. Social media user @daddidw created a video using the sound of a hammer hitting metal as they mime vigorous hammering. The text on the video reads, “Old Navy and Jennifer Coolidge coming together to create the most annoying, gut wrenching, cringeworthy holiday ad that’s ever existed.”
The humorous clip received over 3 million views, with commenters enthusiastically agreeing with the video’s sentiment. “I can’t tell you the hatred I have for that commercial,” one user wrote, while another said, “I immediately mute it until it’s over.” Meanwhile, several viewers expressed confusion about the content of the commercial, repeatedly mentioning the randomness of the “hashtag sorry not sorry” line.
“I don’t understand it at all,” said a commenter. “What does the sorry not sorry have to do with anything?” These thoughts were also echoed on Reddit, with audiences taking to r/CommericalsIHate to rant about the ad. “It’s like it’s trying to be completely absurd and surreal and non-sequitur for the comedic value but just because something doesn’t make sense doesn’t make it funny,” a Reddit user wrote.
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