It’s not halftime yet, but Usher’s already giving fans something to say “OMG” about.
With less than a week to go until his haltime performance at Super Bowl 2024, the superstar, 45, stripped down to his Skims for the Kim Kardashian-helmed brand’s latest campaign on Monday.
The star clutched a peach while posing shirtless in several styles — including the soon-to-be-restocked Stretch 5″ Boxers ($52) and the Cotton 3″ Boxer Brief ($18) — for the steamy shots.
While the star’s undergarments won’t cost you a fortune, however, his bling will; Usher styled his Skims with over $201,000 worth of jewelry from celebrity-loved designer Jacquie Aiche — ranging from a diamond-encrusted snake necklace to a pearl cross charm.
The photoshoot marks the label’s second-ever men’s campaign, as it launched the category in October with a photoshoot starring several professional athletes — including Nick Bosa, who is set to face off with the San Francisco 49ers against the Kansas City Chiefs on Feb. 11.
While the launch sold out swiftly, the men’s store is set to re-stock in four fresh colorways on Feb. 12 — the day after the Super Bowl. (While you wait, however, the brand’s buzzy Valentine’s Day collection is still available to shop for a limited time.)
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” the “Confessions” hitmaker said in a press release of the “full circle” moment, per People.
The collaboration comes after Kardashian attempted to attend Usher’s Las Vegas residency on her birthday last year, but was forced to cancel due to high winds.
The “Yeah!” singer himself not only invited her back, but also came over to serenade her in the crowd.
While it’s unclear whether the pair will re-unite in Sin City again for the big game, perhaps Usher will be stashing some Skims in his suitcase for the trip.
“With the way that I move, being this comfortable in what you wear is essential,” he added in the release. “Skims about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
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