It’s a game-changer.
Fox Corp., Warner Bros. Discovery and Disney are set to launch a new streaming joint venture that will make all of their sports programming available under a single broadband roof, a move that will put content from ESPN, TNT and Fox Sports on a new standalone app and, in the process, likely shake up the world of TV sports.
The three media giants are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+. Pricing will be announced at a later date.
Each company would own one third of the new outlet and license their sports content to it on a non-exclusive basis. The service would have a new brand and an independent management team. The concept surfaces as traditional media companies are grappling with the migration of sports — the last TV format that generates steady crowds and sustained ratings — to streaming venues.
More to come…
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