According to the GetTrumpSneakers website, the “Never Surrender High-Tops” were a “limited edition” design, with only 1,000 pieces available at $399 a pair. Each shoe reportedly has a production number ranging from one to a thousand, with some autographed pairs. A sneakerhead at the convention reportedly paid $9,000 for an autographed pair and received an offer for $20,000 hours later. Soon enough, more than 40 pairs were listed for resale on eBay. Newsweek reports that some pairs cost thousands of dollars, with one in particular going for $450,000.
The sneakers were heavily marketed to Trump supporters, with the website copy even reading like a campaign speech. Not only were the shoes described as “bold, gold, and tough, just like President Trump,” but they were also dubbed the “rally cry in shoe form” for patriots. It also states that the kicks “call out to the brave and the free” and are for “go-getters who don’t know the word ‘quit’.”
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