Why Harry And Meghan Are Always So Vague About Their Upcoming Projects

In April 2023, Meghan Markle signed with a splashy PR team ahead of King Charles’ coronation. Now, Andy Barr, the CEO and co-founder of 10 Yetis PR agency, has revealed the strategy Meghan’s new PR team is likely employing. According to the U.K. tabloid The Mirror, Barr shared that the Duke and Duchess are intentionally vague about their upcoming projects for two key reasons. First, their ambiguity helps protect their good causes and events from being lost in the bad press that often surrounds their names, as they “can’t do a lot right” in the eyes of the U.K. press. Second, it’s a “typical celeb move” to create some excitement through unexpected appearances.

Barr further observed that Meghan and Harry have chosen to limit the information they share with the public. “They’re trying to create mystery and hype by letting us know they have projects in the pipeline, but not giving away any more details. All we can do is sit back and wait for the news to break that they’ve popped up somewhere else.” So far, Harry and Meghan’s new PR strategy seems effective, as Google Trends reports that “Meghan Markle” receives an average of 1 to 10 million monthly searches from just the United States and the United Kingdom.