Barcelona will wear the famous Rolling Stones logo on their shirt when they face Real Madrid in El Clasico on October 28.
Xavi’s La Liga champions are sponsored by music streaming giants Spotify and have a history of using artist emblems on their shirts for Clasico games, with logos of both Drake and Rosalia taking pride of place during the two La Liga meetings last season.
This time around, British rock legends The Rolling Stones will feature on the shirt, with the famous Tongue and Lips logo taking the place of the Spotify sponsorship.
The agreement marks the release of the band’s new album Hackney Diamonds, which is due to be released on October 20 – 18 years after The Rolling Stones last released an album.
In addition to the Clasico shirt, the Rolling Stones logo will also feature on the front of the women’s shirt for the Liga F game against Sevilla a week later.
DONE DEAL! 🤘💥
🚨🤝🗞️ FC Barcelona and @RollingStones sign deal ahead of the next #ElClásico thanks to @Spotify . 28/10/2023 👅 pic.twitter.com/bfH7tpw5Lp— FC Barcelona (@FCBarcelona) October 19, 2023
1,899 shirts will be available for fans to buy, while Barcelona will also sell 22 shirts signed by each player to start the two games in which the shirt will be worn.
There is also a new lifestyle collection, including t-shirts, bucket hats and hoodies, which will go on sale on October 23.
The Rolling Stones will also release their own exclusive merchandise, with a limited edition Barcelona printing of their new vinyl album available alongside a Barca retro jersey.
“Yet again our collaboration with Spotify has taken things to the next level,” said Barcelona marketing area vice-president Juli Guiu. “Bringing together two icons – The Rolling Stones logo and the Barça jersey – is a special moment for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story alongside Spotify.”
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