Hailey Bieber knew how to catch Instagram’s attention as she poured milk all over herself while stripped down to white undies last summer. Posting jointly with her 2022-founded Rhode skincare brand, the supermodel showed off her enviable figure in a two-piece as she promoted her company’s offerings, also making sure to include Rhode’s benefits in her caption. Hailey gained over 498,000 likes for the share, one seeing her holding up a huge gray bottle with “Rhode” written on it as she splashed her skin with milky goodness. Not quite a “girl dinner,” but could be for some!
Stunning In Undies For Rhode
Scroll for the photo. Posing from a studio and in semi-profile, Hailey made it backside-game strong as she also turned her head to face the camera. Going a little ethereal and definitely pared down, the wife to Justin Bieber showed off her toned legs and rear, plus her tiny waist as she modeled a classic-cut pair of white briefs. Adding in a cropped white tank top, the catwalk queen also flaunted her gym-honed arms as she held the massive container of milk and splashed it all over herself.
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In a swipe right, Hailey leaned back a little more, once again covering herself in her glazing milk. Of course, the photos tied right into the caption as the bestie to Kendall Jenner told fans: “The essential prep step.”
“Glazing milk, our new ceramide facial essence, arrives june 15th at 9am PST. a potent, nutrient-rich complex with a milky texture to boost barrier function + provide immediate luminous hydration 🥛,” she added. A “WHY YOU NEED IT” section followed, with Hailey promising shoppers that they’d get a “unique texture,” plus “intensive nourishment” and an “instant sheen” among other benefits.
Finally, she promised that her product “helps visibly reduce the look of redness, improves barrier function + provides immediate luminous hydration.”
Leggy Promo Goes Ballerina-Style
In September of last year, Rhode uploaded this shot of Hailey as she flaunted her long legs in a tight black bodysuit paired with satin ballet slippers. “Looks like: a blush pink satin ballet slipper,” the brand wrote as Hailey plugged her Peptide Lip Tint.
“I’m such a nerd about ingredients and products and I just have always been very committed to skincare and really committed to taking care of my skin. And it is a commitment – having a routine and having that ritual it takes time to figure out,” the model told Dazed Digital.
Hailey joins fellow celebrities including Kylie Jenner, Kim Kardashian, and Rihanna in the beauty space.
Total Beauty Icon
Hailey once made headlines for being an unconventional beauty, but her high cheekbones and defined features are now iconic. The star is adored for her trend-setting street style and with those “glazed” nails, she’s also an immediate hit with TikTok users.