Men, would YOU trust this bizarre £1,200 gadget to beat impotence? Games console-like device zaps penis (just make sure you hold both handles and brace for a ‘warm’ sensation!)

A ‘breakthrough’ gadget to help men beat erectile dysfunction will be available to Brits for £1,200 from next month. 

The device, which looks like a games console, holds the penis aloft and zaps it for half-an-hour with low frequency radio waves to regenerate tissue.

This, in theory, improves the length of an erection, according to Ohh-Med Medical, the Israeli-based start-up behind the device. 

Studies suggest nine in 10 impotent men who tried the Vertica device achieved an improvement in their erectile function in as little as two weeks.

The gadget, sold with a charger and case, is targeted at men aged 40 to 85. It can cause a ‘warm’ sensation but the manufacturer insists it is safe.

For a man to get erect, vessels carrying blood to his penis need to dilate. As a result, more blood flows into the penis and it swells. 

However, erectile dysfunction can occur if there is damage to the blood vessels in the penis that causes blood to leak away from the penis, preventing an erection or making it difficult to maintain.

Ohh-Med Medical claims its device can fix this. 

Vertica, which looks like a V-shaped games console with handles on each side, has a hole in the centre, where a man is directed to put his penis.

Electrodes in this ring deliver ‘radio frequency energy’, which gently heats the penis and its inner tissues.

Ohh-Med Medical claims this stimulates and regenerates collagen fibres, so the penis becomes ‘vital and strong’ and blocks the flow of blood out of the penis. 

The device also triggers ‘blood vessel regrowth’ and widens the blood vessels in the penis, which improves blood flow, the company says.

As a result, the gadget helps to ‘trap’ the blood flowing in the tissue and improve the erection mechanism for a sustained period.

The company says the device comes with three further electrodes that can be placed on the root of the penis to ‘treat deeper tissue’, as well as ultrasound conductive gel, a charger and a case. 

As a safety measure, all electrodes in the device have a built-in thermometer set to immediately stop the energy discharge whenever the skin temperature level reaches 40C (104F). 

Men are also required to hold down the ‘treatment’ button continuously to operate the device, meaning they can stop at any time. 

They are advised to use the device three times a week — each for 30 minutes — in the first month, before dropping to twice weekly usage. 

Vertica is available for Brits to pre-order with delivery from November 13.

A study funded by Ohh-Med, carried out by scientists at Rambam Healthcare Campus in Haifa, Israel, suggested it has a success rate of 89 per cent. 

The 2023 clinical trial, published in the International Journal of Impotence Research, saw researchers track 28 men aged 41 to 78 with a mild or mild-to-moderate erectile dysfunction for two months. 

Each used the device twice a week in the first month and once in the second.

Results showed 14 of the men hit ‘normal’ erectile function within two months, while just three were ‘considered failures’, the scientists said. 

Researchers claimed the men did not report any side effects. However, they acknowledged limitations of the study’s small size. 

Vertica has already been given the seal of approval in Europe, meeting the general safety and performance requirements of all European medical device regulations — a legal requirement to market in the EU. 

A ruling from the Food and Drug Administration (FDA), which polices the safety of medicines and medical devices in the US, is expected in early 2024. 

It is already approved by the relevant body for the UK. Deliveries will be dished out in mid-November.

Ohh-Med Medical shared testimonials from men who have used the gadget, who claim they have seen ‘significant improvement’ in just two weeks. 

One, a 56-year old man known only as K, claimed pills used for years prior to Vertica had had little impact on his erections.  

‘During the second week of using Vertica I started feeling a significant improvement. The improvement was rapid, and I felt that erections were significantly stronger,’ he said. 

‘Since I started using Vertica I have been enjoying more spontaneity in having sex, and I also feel that because of this positive change I have more confidence, and my partner is having more fun too.’ 

Another, a 29-year-old known only as A, said: ‘I wanted to avoid using pills, because even though they worked well I felt and so did my partner that the spontaneity was a bit lost.

‘Morning erections returned, sometimes I even get an erection during treatment, and the penis also feels fuller.’

Meanwhile 72-year-old ‘M’, added: ‘The pills were helping, but I had to increase the dose over time, so I was offered to try Vertica. 

‘After about a month and a half I started to feel an improvement that grows as time goes on. 

‘After two months I have already started to reduce the dose of the pills, and I hope that soon I will be able to stop taking them and restore the spontaneity as well.’ 

Erectile dysfunction affects 4.3million men in the UK, including half of all men aged 40 to 70. One in 10 will experience erectile dysfunction at some point in their lifetime.

An estimated 30million American men also now live with erectile dysfunction — nearly twice as many in the early 2000s.

Drugs like Viagra are used to manage erectile dysfunction in at least two thirds of cases, according to the NHS. 

Ohh-Med Medical founder, Daniel Lischinsky, said: ‘Vertica is a simple and easy-to-use, pain-free and non-invasive medical device, designed to improve long term erectile dysfunction in men from the comfort of their own home.

‘It addresses a significant unmet need in the male sexual health market for an effective and long-lasting solution that actually treats the root cause of erectile dysfunction, rather than just the symptom. 

‘Vertica is very discreet and only sold online. It improves male self-esteem and confidence by supporting a full and active sex life.’

Erectile dysfunction often acts as a marker of a man’s overall health. 

An inability to get or maintain erection could be a result of undiagnosed high cholesterol or blood pressure or even a warning sign of cardiovascular disease, according to experts.

Cardiovascular disease can narrow the arteries supplying the penis, meaning less blood can flow through — making it difficult to get or maintain an erection.

It most often occurs among older men due to age-related changes the body undergoes, such as naturally declining testosterone levels, weakened pelvic muscles and a loss of the nerve function that helps the brain communicate with other systems in the body that leads to an erection. 

In younger men, the source of the problem is often psychological. Performance anxiety and high levels of stress can affect the delicate balance of hormones in the body and functioning of the nervous system.